Yahoo is launching a new site that is specifically targeted towards women between the ages of 25-54 and it is called Shine. They have created this site with the hopes of selling more ad space in an effort to compete with Glam Media and iVillage. The new site will feature articles on everything from Health and Beauty, Entertainment, Love, Work & Money, Parenting and much more. This new site will also be presented in a different format because it will be in a blog format with the most current articles on top. I think it's great that they now have one whole section dedicated specifically to women's issues, and I will surely be checking it out in more detail over the next few days.